Credence is an imprint of Parlophone records, under the massive EMI brand and is run by a rather well qualified team. This includes Parlophone's Director of A&R, Miles Leonard (Label Manager), Gareth Currie (Marketing Manager), Passion/MYNC DJ Mark D Brown (A&R manager), and Nick Corelli and Yousef (helping out with A&R).
Credence is aiming for the same path as Positiva, a successful label on most fronts, to be
an international force in the world of dance music. Their ideas are simple yet strong, bringing some strong commercial experience to the dance industry.